Brand
Brand kit
Our logos, colours and typography, with the rules for using them. If you are writing about Licentium or listing us as a partner, speaker or sponsor, take what you need from this page.
Download the full kit
Every logo variant in SVG, PNG and print-ready vector, plus the colour tokens, social sizes and the complete guidelines.
The marks
The wordmark is the primary identity. The monogram is for small spaces where the full word cannot be read, such as avatars and favicons.
Colour
Deep teal is the brand colour. It is a spotlight, not a wash: roughly seventy per cent paper, twenty per cent ink, and a little teal. Hex is the master value; the CMYK figures are a faithful conversion for coated stock, and a proof is worth running before a large print job.
Deep teal
#0E7C86
C90 M7 Y0 K47
Primary accent
Ink
#181C1B
C14 M0 Y4 K89
Headings and body
Paper
#F7F7F4
C0 M0 Y1 K3
Canvas
Teal dark
#0C5A62
C88 M8 Y0 K62
Hover and pressed
Teal tint
#E7F0EF
C4 M0 Y0 K6
Highlight panels
Muted text
#5E6360
C5 M0 Y3 K61
Captions
Typography
Geist Sans
Headings, body and interface. Sentence case throughout, never title case.
Geist Mono
Figures, data labels and technical captions, where a monospace adds precision.
Both are free under the SIL Open Font License and available at vercel.com/font. If Geist is unavailable, use Inter.
Using the marks
Please do
- Use the supplied files as they are.
- Keep clear space around the mark equal to the cap height of the L.
- Use the reversed wordmark on dark backgrounds.
- Below 120 px wide, switch to the monogram rather than shrinking the wordmark.
Please do not
- Recolour the L to anything other than the brand teal.
- Add gradients, shadows, outlines or glows.
- Stretch, condense, rotate or skew the mark.
- Rebuild the wordmark in a different typeface.
- Place the mark on a busy photograph or a low-contrast fill.
- Use the marks to imply endorsement or partnership.
The marks and the name Licentium are the property of Licentium Ltd. You may reproduce them to refer to Licentium, its products and its publications, provided they are shown as supplied and within the rules above. They may not be used to imply endorsement, partnership or authorship. For anything not covered here, or for a format that is not included, write to hello@licentium.io.