Who it's for
AI, fintech, and crypto teams scaling up their marketing — especially those making capability claims, running paid acquisition, promoting financial or crypto products, or using testimonials and influencers. Most useful before a big launch, a raise, or entering a new market.
How it works
1. Send us your materials — site, ads, decks, key campaigns, and what's coming next.
2. We review and flag the risk areas against the rules that apply to you.
3. You get a risk report — and, if you want it, guidelines so your team stays compliant going forward.
FAQ
What counts as a "financial promotion"?
Broadly, an invitation or inducement to engage in financial or investment activity — which can include ordinary-looking marketing for fintech and crypto products. Whether your messaging is in scope (and what risk warnings or approvals it needs) depends on what you're promoting and where; we assess that for you.
What is "AI washing" and why does it matter?
Overstating what your AI can do, or labelling something "AI" that isn't. Regulators have begun treating exaggerated AI claims as misleading marketing, with real enforcement risk — so the way you describe your product matters as much as the product itself.
Do you approve our marketing as legally compliant?
We identify and help you reduce regulatory and advertising-law risk and give you guidelines to manage it — we don't certify marketing as "legally compliant" or guarantee an outcome. Where formal sign-off or an authorised approver is required (as with some financial promotions), we'll tell you and point you to it.