Solutions · Atlas
Marketing Compliance Review
Check before you publish. Atlas screens your marketing against the rules of the markets you select — and when it matters, our regulatory team reviews the campaign for you.
Where this fits. Atlas screens the marketing. Around a token launch, Digital Asset Licensing handles what sits behind it. Where an agent publishes on its own, Compliance for AI Agents covers the controls around it. Horizon tells you when the rules in your markets move, and Legal Vibe Check does the same honest first pass over your contracts.
One claim can derail a campaign
Marketing moves fast; regulators do not — and they read your marketing more literally than your customers do. A “guaranteed return” written by a copywriter at 6pm, a risk warning that didn’t fit the creative, an influencer post nobody disclosed as paid, an AI capability your product doesn’t quite have yet. Each is a sentence. Each is also, in the wrong market, a regulatory finding waiting for a screenshot.
The traditional fix is to route everything through legal — which works until it doesn’t: reviews queue up, launches slip, and the team starts publishing first and asking later. The other failure mode is the opposite: nothing gets checked, and the first review your campaign receives is the regulator’s.
Atlas is the third option: a first-line screen your team runs itself, before anything reaches a lawyer — built by Licentium, encoding the checklist our own specialists run on client campaigns. And when a campaign needs human judgement, the same team reviews it for you.
What Atlas is
Atlas is a first-line compliance screening tool for crypto and financial marketing material, built by Licentium — and it encodes the checklist our own specialists run on client campaigns. The category to place it in is triage: the check you run before the expensive human review, not instead of it.
Paste your marketing copy into Atlas for a first-line screen against the rules of the markets you select — the app shows current coverage.
How a screen works, in four steps
Paste text, upload a file, or give a link.
You select which market or markets the material is aimed at — and this matters more than it sounds. The same claim can be acceptable in one jurisdiction and a problem in another, so Atlas screens against the rules of the markets you select, not a generic international average. Where Atlas has no specific rule material for a market, it says so rather than substituting another country’s law dressed up as applicable.
A review takes a short time rather than days.
Fix the flagged issues with the suggested wording, publish, escalate to a human reviewer, or share the review with a colleague or lawyer.
What you get back
Illustrative screen
Guaranteed-return framing. Performance presented as certain, with no basis shown for the figure.
View cited rule, quoted from the official text in the app ↗
“Zero risk” claim with no risk warning. Risk-free framing, plus a missing required warning for the selected market.
View cited rule ↗
Urgency pressure. Countdown framing designed to rush the decision.
View cited rule ↗
Safer rewrite — keeps the hook, removes the liability
“Earn up to 12% — variable, not guaranteed, and your capital is at risk. The presale closes soon; here’s what to check before you decide.”
Illustrative. The ad copy, the findings, the score and the rewrite are composed for this page to show how a screen is put together. No campaign, company, market or provision is named, and nothing here is a statement of what any rule requires. Inside the app, each finding opens the rule it relates to, quoted from the official text.
- A verdict. A plain-language overall judgement, so a non-specialist knows immediately whether to stop or proceed.
- A risk score. A single indicator of overall exposure — and how it improves if the suggested rewrite is applied. Useful when someone is holding twenty assets and needs to know where to start.
- Findings. The heart of it. Each finding identifies the specific phrase or element that’s problematic, gives it a severity, explains the issue in plain language, and states the rule it relates to. The kinds of things it catches: unsupported performance claims, risk-free or guaranteed-return framing, urgency and fear-of-missing-out pressure, missing risk warnings, missing issuer identification, undisclosed paid promotion, and material aimed at an audience it shouldn’t reach.
- Citations — Atlas shows its work. Each finding is tied to the specific published provision it relates to, quoted from the official text inside the app, so you can read the actual rule rather than take the tool’s word for it. Where the rules in scope don’t address a point, Atlas says so rather than inventing a justification — and any general observation is marked as general comment, not presented as a legal basis.
- A safer rewrite. Suggested wording that addresses the findings while preserving the marketing intent. The point is not to turn every ad into a disclaimer; it’s to keep the hook and remove the liability.
- An internal review record. Every screen is saved: what was checked, when, against which markets, and what was found. For an internal audit, or for showing a board or a client that a check was run before publication, this is the artefact.
What it screens
Marketing is not just text, and neither is Atlas:
Available content types vary by plan — the app shows what’s included, and it’s the source of truth for current markets, plans and limits.
Working as a team, keeping the record
Team members work from a shared review history, so the whole team sees what has been checked. A read-only link to a specific review can be sent to a lawyer, client or auditor without them needing an account — links can carry an expiry and can be revoked. Review history exports for spreadsheet audit, and individual reviews export as documents suitable for a file or a board pack. Team-feature availability varies by plan.
Your content, handled carefully
Customers in this sector ask about data before features, so plainly:
Submitted content is stored so you can return to a review and teams can audit what was checked.
Your content is not used to train AI models, and our providers are contractually prevented from doing so.
Some processing may occur outside the UK and EEA depending on the provider — the Privacy Policy states this precisely and controls.
Individual reviews or the whole account. Deletion removes the review from active history and disables share links; backups expire on a schedule.
Atlas does not sell personal data.
The detail sits in the Atlas Privacy Policy and Terms, which govern use of the app.
When it needs a human: the review service
Some things a screen can’t decide — whether a novel claim is substantiated, whether your messaging crosses into a regulated financial promotion, how far to push a comparison, what a specific regulator’s current posture means for your launch. That’s the review service, run by Licentium’s regulatory team:
Your site, ads, decks and social copy checked against advertising-standards and consumer-protection rules: misleading claims, unsubstantiated superlatives, missing disclosures.
Where you describe what your AI “does,” we flag overstated or unsubstantiated capability claims: the AI-washing that regulators now actively pursue.
Where your messaging may fall under financial-promotion or crypto-promotion rules: risk warnings, approval requirements, prohibited incentives. Where formal approval by an authorised person is required, we tell you and point you to it.
Testimonial and influencer disclosure, plus email, cookie-consent and ePrivacy basics.
A prioritised list of what to change, ranked by exposure, in plain language.
A forward-looking playbook written for your product and your markets: do/don’t rules for claims, approved language patterns, a pre-publish checklist your marketing team will actually use, and escalation guidance for what needs a second look.
Human review by Licentium is a separate service under separate terms from Atlas. The natural flow: Atlas first, so the review starts from a screened baseline and your budget goes to judgement, not to spotting “guaranteed returns” for the hundredth time.
Who it’s for
Who move fast and aren’t compliance specialists — self-screen before anything reaches legal, so fewer drafts come back rejected and the obvious problems never leave the team.
Facing volume — a consistent first pass across many assets, the same checklist every time, so human attention goes to the judgement calls.
Around a launch — the site, the posts, the deck, the paper screened as a set, with marketing claims checked against the issuer’s own published document.
Taking crypto and fintech clients — add a compliance screen to your own process before work goes to the client’s lawyer, with a shareable record of what was checked.
What Atlas is not
Stating this plainly is part of the product.
Atlas does not approve anything. It does not provide approval of financial promotions, approval by any regulator, or approval by any authorised person. Where that kind of formal approval is required, the review service will tell you and point you to it.
A clean result is not a compliance determination. “Atlas screen passed” means nothing was flagged on the checklist Atlas applied — Licentium’s compliance checklist across your selected markets, not a complete statement of any country’s law.
It is not legal advice, and using it creates no lawyer-client or advisory relationship. It’s a first-line check before qualified review, not a substitute for it.
It doesn’t pretend. No rule material for your selected market? It says so. Rules in scope don’t address your point? It says so, and marks general observations as exactly that.
FAQ
Broadly, an invitation or inducement to engage in financial or investment activity — which can include ordinary-looking marketing for fintech and crypto products. Whether your messaging is in scope, and what warnings or approvals it needs, depends on what you’re promoting and where. Atlas flags the signals; the review service assesses your specific case.
Overstating what your AI can do, or labelling something “AI” that isn’t. Regulators treat exaggerated AI claims as misleading marketing, with real enforcement risk — so the way you describe your product matters as much as the product itself.
No. “Atlas screen passed” means nothing was flagged on the applied checklist. It is a strong first-line signal and a recorded one — not approval, certification, or a determination of legal compliance. That distinction is why the product is trustworthy.
We identify and help you reduce regulatory and advertising-law risk, and give you guidelines to manage it — we don’t certify marketing as “legally compliant” or guarantee an outcome. Where formal sign-off by an authorised approver is required, we’ll tell you and point you to it.
Atlas screens against the advertising and financial-promotion rules of the markets you select, and the current coverage list lives in the app — it expands over time. Where Atlas has no rule material for a market, it tells you rather than substituting another jurisdiction’s rules.
No — and our providers are contractually prevented from doing so. Content is stored so you and your team can return to reviews; you can delete reviews or your whole account. The Atlas Privacy Policy governs the details.
Yes — a read-only link, no account needed on their side, with optional expiry and revocation. Or export the review as a document for a file or board pack.
Current plans, limits and included content types are shown in the app — that’s the source of truth.
Screen something real
Take the riskiest asset you’re about to publish — the launch post, the landing page, the video — and put it through Atlas. Read the findings and the rules behind them. Then decide what needs a lawyer.
Screen it with AtlasBigger launch, novel claims, or a regulator already asking questions? Get a Marketing Compliance Review — the human layer, from the team whose checklist Atlas runs.
Atlas is a screening tool; it is not legal advice, and a clean result is not approval or a compliance determination.